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MIXER IS BORN: THE NEW PULEVA EXPERIENCE

PULEVA launches MIXER, a new brand aimed at teenagers.


Madrid, , 11 of November 2009.PULEVA adapts to the young audience by presenting PULEVA Mixer, a totally innovative brand developed by and for this target audience, a sector in which the dairy company did not have a presence until now.  With this new brand, PULEVA completes its range of products for all target audiences.

PULEVA Mixer is a totally innovative brand which contributes to the physical development of the adolescent as a refreshment while, at the same time, providing essential nutrients for his or her daily activities.  Ideal for consuming during the mid-morning recess or as a snack in the afternoon.

The product range comes in a practical 215ml bottle, with a design developed by teenagers themselves in accordance with their current tastes.  The 3 varieties of PULEVA Mixer are:  Tropix (tropical fruits), Braxil (pineapple and coconut) and Chocoxoco (blend of cocoas), three flavours appreciated by the consumers, and which have been tested and chosen by the teenage target audience themselves.

The three varieties of  215ml PULEVA Mixer are sold in packs of three units and also single units to suit all distribution channels.

Over the years, PULEVA, as a company committed to the health and wellbeing of citizens, has been developing products adapted to the nutritional needs of the different sectors of the population, focussing primarily on the child and adult target audiences. Now, PULEVA addresses all teenagers with Mixer, a milk plus juice product, with which the company now covers all the stages of life of the new consumer.

The PULEVA team work hard to get close to their consumers and provide for their every need.  One of the main premises upon which to ensure a better future and quality of life for our young people is to work on the development of food based on scientifically proven research such as the range of PULEVA products aimed at children and the youngest amongst us.