Belén Rueda, ambassador for the campaign "how to eat healthily from the age of 40 onwards"
In Spain, around 8 million women are in the climacterium stage, a figure which represents 35% of the female population. Of them, it is estimated that more than 85% suffer from a deterioration in their quality of life due to the changes that take place at this time. To reduce the symptoms of the menopause it is crucial to ingest 30-60 mg/day of soya isoflavones. PULEVA facilitates this daily intake with PULEVA Calcium with Soya Isoflavones.
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Soya Isoflavones and a healthy life
The loss of oestrogen in women associated with the menopause produces, amongst other things, the manifest loss of bone calcium and, as a consequence, increases the risk of bone fractures. In fact, in the 5 years following the menopause, women can lose up to 20 per cent of their bone mass.Soya isoflavones are vegetable oestrogens which act upon the organism in a very similar way to women's hormones. This is why their ingestion can contribute to the reduction of diverse symptoms that derive from the menopause, such as hot flushes, fatigue, night sweats, mood swings, etc., and help to maintain bone density in women.
PULEVA Calcium with soya isoflavones is a functional milk enriched with calcium and soya isoflavones, developed specially to help women mitigate symptoms of the menopause from the age of 40 onwards, and which also preserves the taste of the traditional PULEVA Calcium.
Campaign “How to eat healthily from the age of 40 onwards”
To make women aware of the importance of looking after themselves when they reach a certain age, PULEVA has kicked off the campaign “How to eat healthily from the age of 40 onwards", which consists in the distribution amongst the main Spanish towns and cities of decalogues written in collaboration with the Palacios Institute containing practical advice for the healthy diet of the mature woman.The presentation of the campaign took place in the Thyssen-Bornemisza Art Museum and enjoyed the presence of Belén Rueda, image of PULEVA Calcium with Soya Isoflavones, the sub-director general of PULEVA Biotech, Dr. Julio Boza, Sub-director General of PULEVA Biotech and Dr. Santiago Palacios, director of the Palacios Institute of Women's Health and Medicine. All three highlighted the importance of intensifying the healthcare of women through the acquisition of healthy lifestyle habits around the menopausal stage.
At the same time, at the initiative of PULEVA Biotech in collaboration with the Clinical Hospital of Granada, an in-depth study is being carried out on the benefits of the ingestion of calcium and soya isoflavones in menopausal women.